Advancing outreach effectiveness to improve conservation practice adoption

Kathy Boomer; Amy K. Jacobs; Christine Conn; Rochelle Krusemark; Jake Reilly; Michael C. Runge; Collin Weigel; Robyn S. Wilson; Paul Wolfe; Linda S Prokopy; Cordelia Hiers

USGS · 70279863

Advancing outreach effectiveness to improve conservation practice adoption

Kathy Boomer·Amy K. Jacobs·Christine Conn·Rochelle Krusemark·Jake Reilly·Michael C. Runge·Collin Weigel·Robyn S. Wilson·Paul Wolfe·Linda S Prokopy·Cordelia Hiers

View original source ↗Export metadata ↓

Abstract

Agricultural conservation practices are central to achieving Chesapeake Bay watershed restoration goals, yet long-term adoption remains challenging even when practices are technically effective and financial assistance is available. Adoption is not a single decision, but a staged and context-dependent process. Awareness and willingness to commitment, implementation, and persistence, are all important. Progress along this pathway is influenced by interacting factors such as knowledge, attitudes, beliefs, social norms, trust, perceived risk, farm characteristics, and practical constraints. Improving adoption requires outreach strategies that respond to the specific factors limiting progress at each stage rather than relying on a one-size-fits-all approach.

Explore related subjects

STAC Publication Report

Source-reported bounding extent: 36.48314061639213° to 42.98053954751642° latitude; -80.771484375° to -74.278564453125° longitude. This indicates report coverage, not an exact sampling location. View area on OpenStreetMap.

Keep this discovery

BibTeX RIS

Kathy Boomer, Amy K. Jacobs, Christine Conn, Rochelle Krusemark, Jake Reilly, Michael C. Runge, Collin Weigel, Robyn S. Wilson, Paul Wolfe, Linda S Prokopy, Cordelia Hiers. 2026-09-01. Advancing outreach effectiveness to improve conservation practice adoption. https://pubs.usgs.gov/publication/70279863

Cite the original work for its findings. Save a collection to share your selection of sources.

Discover connections

Chesapeake Bay watershed place Report subject STAC Publication subject United STates place

Connections use source metadata and explicit phrase matches, not verified experimental comparisons.

KEEP EXPLORING

Related USGS reports

USGS2025

Using public participatory geographic information systems (PPGIS) to explore uses and values for Mojave Trails National Monument, California

Many people ascribe a variety of values to public lands and waters, but some values are more difficult to assess and quantify than others. Public participatory geographic information systems (PPGIS) are tools that have been used to help quantify and map the public’s diverse values for a landscape. This work describes the first known Office of Management and Budget–approved use of PPGIS by a Department of the Interior bureau. The U.S. Geological Survey developed an internet-based application to aid in gathering PPGIS data, called Values Mapping for Planning in Regional Ecosystems (VaMPIRE). Further, this work describes the first pilot of the VaMPIRE application in coordination with the Bureau of Land Management to collect spatial data and other survey data regarding the public’s uses of and values for locations within Mojave Trails National Monument. We emailed the link to the VaMPIRE application to an interested party email list in 2024 with 207 valid emails and received 74 responses; we also received 47 responses from members of an off-roading social media group. Of the list of 16 value options, recreation was the most popular value for the monument, followed by wilderness and inspirational. Over 1,000 points were placed throughout the monument, indicating locations people use or value, with the locations spread throughout the entire monument. Additionally, most survey respondents stated their ability to receive benefits in locations they mapped would not change in response to a hypothetical scenario related to recreational facility development. This report describes exploratory results from the first use of the VaMPIRE tool in Mojave Trails National Monument and includes reflections on how the process went and considerations for future use of VaMPIRE.

California↗

USGS2026

Groundwater source water assessment area delineation of public supply wells in the Treasure Valley, western Idaho

The Idaho Department of Environmental Quality (IDEQ) is responsible for assessing the source water for public water supply systems including the delineation of source water assessment areas for wells, which are defined as the subsurface areas contributing water to a well during a period of time. Part of the IDEQ assessment plan is to update source water assessments over time. The U.S. Geological Survey (USGS) developed a new groundwater-flow model for part of the western Snake River Plain aquifer in southwestern Idaho. This groundwater- flow model provided a new opportunity for IDEQ to update source water assessment for public water supply wells within the model boundary. The USGS, in cooperation with IDEQ, used the USGS Treasure Valley Groundwater Flow Model along with a MODPATH particle tracking post-processing program to reassess public-water supply source water assessment areas. The USGS created an automated script that requests a well location, depth, and pumpage rate, and then incorporates that information into the Treasure Valley Groundwater Flow Model combined with the MODPATH model to create 3-, 6-, and 10-year time of travel zones that are output to a geographic information system shapefile. The TVSWA_Delineator script provides a fast, transparent tool for IDEQ to reassess or create new public-water supply source water assessment area delineations based on new and updated information and is available as a Python script and a Windows executable with the compiled script and all necessary components. TVSWA_Delineator utilizes a quadtree approach to rediscretize the Treasure Valley Groundwater Flow Model grid around the pumping well location from 1-mile cell lengths telescoped down to 1/16 mile. This rediscretization increases the source water assessment area delineation resolution near the pumping well and minimizes the effect of weak sinks in the MODPATH model. The stress inputs for each month of the final 10 years (2006 to 2015) of the Treasure Valley Groundwater Flow model historical simulation were averaged for the particle tracking analysis. The MODPATH model used backwards tracking of particles released at each stress period to create the source water assessment area delineations. This report documents the creation of the TVSWA_Delineator Python script, including adaptations made to the Treasure Valley Groundwater Flow Model, creation of a companion MODPATH model, and post-processing results to provide source water assessment areas.

Idaho↗

USGS2026

Decadal trends in the quality of groundwater used for public drinking-water supply in California, 2004–23, California Groundwater Ambient Monitoring and Assessment Program, Priority Basin Project

This study provides a comprehensive assessment of decadal changes in the quality of groundwater used for public drinking-water supply at 444 monitoring sites across California during 2004–23. We assessed decadal step trends in groundwater quality for 145 water-quality constituents and geochemical indicators statewide and across geographic and land-use based network groups. We evaluated the statistical significance of directional changes (predominant increase or decrease of constituent concentrations) and the magnitude of those changes across all network groups. Uranium showed the most widespread directional and high-magnitude increases of all constituents with regulatory benchmarks statewide, particularly in the agriculture-dominated Central Valley as well as urban-and desert-dominated regions of Southern California. Fluoride and perchlorate showed the most widespread directional and high-magnitude decreases of all constituents with regulatory benchmarks statewide, which were also most pronounced in Southern California. Although arsenic and nitrate did not often register significant directional changes across network groups, they showed widespread, high-magnitude changes in both directions (increase and decrease) at levels often exceeding 10 percent of respective regulatory benchmarks statewide. Triazine herbicides (atrazine and simazine) and the gasoline oxygenate methyl tert -butyl ether showed significant directional decreases statewide, but not at levels considered to be of high magnitude compared to respective regulatory benchmarks. We observed significant directional and high-magnitude increases of total dissolved solids statewide, which were most pronounced in agricultural areas. Analysis of explanatory geochemical indicators indicated that prevalent statewide increases of alkalinity and calcium were the predominant components of the observed statewide increases in total dissolved solids by mass. Widespread increases in groundwater alkalinity and calcium across agricultural and urban areas may be related, in part, to warm-season irrigation and other anthropogenic factors that have shifted soil weathering dynamics over the long term. Increasing alkalinity concentrations were related to increasing uranium concentrations, particularly in areas with aquifer materials derived from granitic rocks. Conversely, increasing calcium concentrations were related to decreasing fluoride concentrations, particularly in areas where fluoride occurred naturally at elevated concentrations. Decrease of perchlorate, triazine herbicides, and methyl tert -butyl ether are likely related to decreased anthropogenic source inputs over time and natural attenuation in aquifers.

California↗