Geology topics

Steven S. Merchant

Publications and source records attributed to Steven S. Merchant.

3 recordsLinked to original sources

USGS2019

The influence of motivation versus experience on recreation satisfaction: How appreciative- versus achievement-oriented recreation experience preferences relate to hunter satisfaction

We present methods derived from customer satisfaction research that clarify factors influential to the satisfaction of recreation participants. We conducted mail surveys of Minnesota wild turkey hunters to explore differences between the explicit (i.e., stated) and implicit (i.e., derived from the relationship to satisfaction) importance of recreation experience preferences. Revised Importance Performance Analysis, Importance Grid Analysis, and Penalty Reward Contrast Analysis revealed differences between the explicit and implicit importance of recreation experiences, and clarified how activity success may influence the relationship between experiences and satisfaction. We found some support for our hypothesis that experiences related to achievement (of goals for an activity) may more strongly relate to satisfaction than experiences related to appreciation (of nature) or affiliation (with family and friends). Our results emphasized the importance of activity-specific experiences over activity-general experiences for both successful and unsuccessful hunters, and exposed a “motivation matching” process related to harvest success.

Minnesota↗

USGS2017

Explicit versus implicit motivations: Clarifying how experiences affect turkey hunter satisfaction using revised importance-performance, importance grid, and penalty-reward-contrast analyses

Although research has advanced methods for clarifying factors that relate to customer satisfaction, they have not been embraced by leisure researchers. Using results from a survey of wild turkey hunters, we applied traditional and revised importance-performance (IPA/RIPA), importance-grid analysis (IGA), and penalty-reward-contrast analysis (PRCA) to examine how activity-specific factors influenced satisfaction. Results suggested differences between the explicit and implicit importance of factors related to turkey hunting. Opportunities to kill turkeys were explicitly rated as less important than seeing, hearing, or calling in turkeys, but opportunities for harvest had relatively higher levels of implicit importance. PRCA identified “calling turkeys in” and “hearing gobbling” as minimum requirements that cause dissatisfaction if not fulfilled, but do not provide satisfaction, whereas “seeing turkeys” and an “opportunity to kill a turkey” related to both satisfaction and dissatisfaction. RIPA, IGA, and PRCA could provide valuable insights about factors that may improve satisfaction for leisure participants.

Human Dimensions of Wildlife↗

USGS2017

Discrete choice modeling of season choice for Minnesota turkey hunters

Recreational turkey hunting exemplifies the interdisciplinary nature of modern wildlife management. Turkey populations in Minnesota have reached social or biological carrying capacities in many areas, and changes to turkey hunting regulations have been proposed by stakeholders and wildlife managers. This study employed discrete stated choice modeling to enhance understanding of turkey hunter preferences about regulatory alternatives. We distributed mail surveys to 2,500 resident turkey hunters. Results suggest that, compared to season structure and lotteries, additional permits and level of potential interference from other hunters most influenced hunter preferences for regulatory alternatives. Low hunter interference was preferred to moderate or high interference. A second permit issued only to unsuccessful hunters was preferred to no second permit or permits for all hunters. Results suggest that utility is not strictly defined by harvest or an individual's material gain but can involve preference for other outcomes that on the surface do not materially benefit an individual. Discrete stated choice modeling offers wildlife managers an effective way to assess constituent preferences related to new regulations before implementing them.

Minnesota↗