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USGS2025

Living with wildfire in West Vail, Eagle County, Colorado: 2022 data report

Community wildfire readiness includes homeowner wildfire risk mitigation and wildfire evacuation preparedness. This report presents results from a household survey distributed to 725 households in West Vail, Colorado in 2022. Results indicate that West Vail survey respondents may not fully understand the risk of damage or property loss due to a wildfire and may benefit from further information about wildfire risk contributors - in general and specific to their property - as well as evacuation preparedness information. Among common sources of wildfire risk information, respondents rated Vail Fire & Emergency Services as the most useful source. Most residents support wildfire risk reduction strategies on nearby public lands.

Colorado↗

USGS2022

You vs. us: Framing adaptation behavior in terms of private or social benefits

Private actions to mitigate and adapt to climate change may have benefits to both the individual and society. In some cases, an individual may be motivated by appeals that highlight benefits to others, rather than to oneself. We test whether such prosocial framing influences information-seeking behavior to address wildfire risk among homeowners. In a field experiment across ten communities in western Colorado, property owners ( n = 2977) received a postcard from their local fire department highlighting the impact of risk mitigation to either “your property” ( private benefits ) or “our community” ( social benefits ). The postcard directed recipients to visit a personalized webpage on wildfire risk. Overall, 10.5% of property owners visited their personalized risk webpage. There was little difference in webpage visitation between those who received the social (11.3%) rather than the private (9.7%) benefits message ( χ 2 = 1.74, p = 0.19). However, response may depend on a property owner’s relationship to the community. Those who reside within the community (as opposed to out-of-town owners) or who were in an evacuation zone during a recent wildfire were more likely to visit their webpages after receiving the social benefits message. How homeowners view their contributions to shared risk and whether simple changes in messaging influence prosocial behavior can inform efforts to address climate-exacerbated hazards.

Climatic Change↗