Jennifer L. Waldo | Search USGS

USGS2025

A psychologically wise intervention to inform relational organizing in the face of climate and ocean change

Widespread climate action is broadly recognized as necessary to reduce climate change impacts on oceans (“ocean change”), but threats to ocean ecosystems are commonly perceived as distant, irrelevant, and unchangeable. Communicating about ocean change, therefore, requires message framing strategies targeting evidence-based psychological precursors to behavior. In a pre-registered case study of coastal visitors in Oregon, United States ( n = 2414), we tested the influence of psychologically wise message about ocean change on climate action intentions. We primarily focused on influencing relational organizing: people’s willingness to encourage others to act. A behavior-specific message targeting relational organizing efficacy beliefs significantly but weakly increased intentions for relational organizing regarding ocean change compared to a control. Neither a connectedness to coast (place-based) message nor an ocean acidification (proximate threat-based) message had detectable effects on intentions. Our results suggest that targeting relational organizing efficacy may increase climate action intentions for the protection of coastal ecosystems.

npj Ocean Sustainability↗

USGS2025

How can we sea change? Audience subgroups and psychological cognitions to target in action-oriented ocean change communication

Climate change’s impacts on the oceans (“ocean change”) threaten people globally. Climate action is needed at multiple scales, from individual to collective action, and yet there is limited research on what motivates this action in response to ocean change. In this study, we conducted an online survey of residents of the state of Oregon, United States ( n = 1414), to assess concerns, personal importance, and risk perceptions regarding ocean change and explore potential psychological cognitions to target in action-oriented communication efforts. Our latent class analysis identified four distinct audience subgroups ranging from individuals who are Doubtful (9 %) about ocean change to those who are Cautious (20 %), Concerned (33 %), and Alarmed (38 %). Audience subgroups varied in their climate action intentions and associated psychological cognitions (i.e., psychological distance, efficacy beliefs, social norm perceptions). The climate action intentions of the Alarmed and Concerned were positively predicted by all cognitions, those of the Cautious were significantly predicted by social norms ( β = .15, p = .002) and efficacy beliefs ( β = .34, p < .001), and those of the Doubtful were only predicted by efficacy beliefs ( β = .23, p < .001). Across all four audiences, efficacy beliefs were strongly associated with intended climate action ( β = .30, p < .001), suggesting efficacy beliefs may be a practical cognition to target in broad audience communication efforts on ocean change. These findings reinforce the importance of targeting specific psychological cognitions and, ideally, distinct audiences in ocean change communication efforts intending to motivate widespread climate action.

Marine Policy↗